Blog entry by Yvette Theodore-Brown
In sales, commerce and economics, a customer is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration. Wikipedia
These individuals trust our products and services and this is the reason why they keep coming back for more.
If we have access to their personal informations, whether by legitimate or otherwise means, is it okay to use it in order to determine selling goods and services to them at a premium or a discount? No. This is unethical.
Goods and services should be sold at fair value to all customer. Except, the goods and services are for luxury customers only or are on some form of discount promo.
I stand to be corrected.