Blog entry by Efe Rhima

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by Efe Rhima - Saturday, 5 September 2020, 11:31 PM
Anyone in the world

In our Marketing class today, we where taught that every product should have its own marketing planning. It is also important to know that marketing can be expensive and it is always advisable a budget should be set fr this purpose Below are some of the features and advantages of marketing planning:

  • Marketing planning helps you know here you are going (your objective)
  • It helps you identify your SWOT and demography
  • It helps to set controls to monitor if your are on track
  • It helps to identify what we wan and how to go about doing it
  • helps us to understand the market, internal and external environment, key competitors, products and brands
  • Helps us to analyse the marketing mix 

Some of the key sections of a market plan are listed below:

  • SWOT analysis / situation analysis
  • objectives
  • target market
  • sales plan 
  • budget 
  • control ( Tracking and evaluation)
  • marketing mix action plan 
  • strategy


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