Blog entry by Uchenna Onyenakasa
Digital Marketing is a branch of marketing that refers to efforts made on the online platforms to create awareness and sell a product. This can be through social media, emails, blogging or even advertising that requires you to click and view. No matter the channel, the idea is to showcase a product, make people find value in it and like it, and then purchase such a product.
In the world of today, depending on the segment one is targeting, Digital Marketing should be part of the marketing mix. In doing this, one must have a very clear positioning on whether we are doing B2B (Business to Business) or B2C (Business to Consumer). It is very necessary to be deliberate about this because there must be different and specific marketing plans depending on the target. Think deeply about your target and the channels that are mostly on before choosing your options.
Digital Marketing Assets are those online tools that we use. The assets include website, social media handles. They also include contents like blogs, videos, and images.
It is also important to have a Digital Marketing Strategy. This should be well thought out and deliberate plans that drive more leads for your business from various digital channels that you have deployed. A good strategy/plan should be able to attract people to your channel, find a way to make identify with your offering and finally turn them consumers (sales).