Blog entry by Orji Anyianuka
According to research leaders and managers spend most of their time at work communicating, both internally and externally.
In the past, managers relied on power and authority as the means to get employees to do their job. However, modern business leadership emphasise persuasion as the means to influence action in others.
To communicate in different situations, managers will sometimes need to make presentations, which consists of a set of ideas spoken to an audience supported by slides prepared in advance.
Presentations involve organizing and preparing presentation content, creating effective visuals, delivering the presentation successfully, answering questions, dealing with the fear of speaking and preparing team presentations.
Persuasive communications are powerful when a communicator approaches the audience as collaborators in accomplishing a goal, rather than about winning. And this should guide the attitude of the manager while preparing for presentations. The manager should also define the purpose of a presentation and analyze the audience, and then appeal to them using reason, emotion, and character.
When people communicate, they want something from their audiences—they want the audience to think a certain thing about the subject, feel a certain way, and act in a certain way. Presenters often don't realize this and become preoccupied with themselves. A good question to ask is "What is in it for the audience?" Keep this question in mind throughout the planning till the presentation is made.